Why Traditional PR is Dead (And What to Do Instead)
Press releases don't build authority. Discover why podcast guesting has replaced traditional PR as the most effective visibility engine.
Traditional PR focused on press releases and media placements that no one reads anymore. Today, authority is built through deep, long-form conversations that scale across the internet.
Lee-Anne Scott
Founder, PodGuest
Lee-Anne is the founder of PodGuest, helping experts and founders build their semantic footprint and become the recognized authority in their category through strategic podcast guesting.
Guest Authority Index™ Diagnostic
How Strong Is Your Authority Footprint Right Now?
Answer a few quick questions to see how well you are positioned to leverage podcast guesting to establish yourself as the authority in your industry and become recognized as a category voice.
Takes 60 seconds